meer dan de helft van nederland bereidt zich niet voor op noodsituaties

2026-04-13 binnenland

Den Haag, maandag, 13 april 2026.
Hoewel 44 procent van de Nederlandse huishoudens nu een noodpakket heeft, blijft een meerderheid onvoorbereid. Dat blijkt uit nieuw onderzoek van Ipsos I&O in opdracht van het ministerie van Justitie en Veiligheid. Het percentage is gestegen sinds de lancering van de ‘Denk Vooruit’-campagne in 2025, maar nog steeds heeft ruim de helft géén plan voor noodsituaties. Minister David van Weel noemt de stijging een ‘enorme sprong’, maar erkent dat er hard wordt gewerkt om ook jongeren en stedelingen te bereiken. De campagne, inclusief een informatieboekje dat werd bezorgd bij 8,5 miljoen huishoudens, richt zich op 72 uur zelfvoorzienend zijn bij stroomstoringen, cyberaanvallen of sabotage. Hoewel 90 procent het boekje zag, deed slechts 44 procent daadwerkelijk iets. Experts wijzen op groeiende risico’s door hybride dreigingen en internationale incidenten. De overheid vervolgt de campagne in 2026 met nadruk op kwetsbare groepen en bedrijven.

emergency kit ownership rises but majority remains unprepared

Forty-four percent of dutch households now possess an emergency kit, according to recent research conducted by Ipsos I&O on behalf of the ministry of justice and security [1]. This marks a significant rise from 35% prior to the launch of the ‘Denk Vooruit’ campaign in late 2025 [2]. Despite this progress, more than half of all households—56%—still lack essential supplies for crises such as prolonged power outages or cyberattacks [3]. Officials acknowledge that widespread behavioral change takes time and sustained effort across communities nationwide [4].

campaign impact measured through public reach and action

The government distributed an informational booklet titled ‘Prepare for an Emergency’ to approximately 8.5 million households between November 2025 and January 2026 [5]. Follow-up research indicates that 90% of respondents recall seeing the booklet [6]. However, only a fraction took subsequent action. Around 42% of those who received it did nothing after reading it, highlighting a gap between awareness and behavior change [7]. Some citizens expressed skepticism, with 14% viewing the initiative as fear-mongering rather than practical guidance [8].

young people and urban dwellers lag in preparedness

Disparities in readiness are evident across demographics. Young adults and city residents show notably lower levels of preparation compared to older age groups and rural populations [9]. According to findings published on April 13, 2026, conversations about emergency plans remain infrequent among younger households [10]. To address this, authorities plan targeted outreach using social media influencers and localized messaging tailored to urban environments [11]. Ensuring inclusivity in future phases of the ‘Denk Vooruit’ campaign is seen as critical for national resilience [12].

government intensifies efforts amid growing hybrid threats

Minister David van Weel emphasized that modern risks—including sabotage, cyberattacks, and natural disasters—are increasing in frequency and complexity [13]. Recent incidents abroad, such as extended blackouts in southern europe and rail sabotage in poland, underscore potential vulnerabilities close to home [14]. As part of ongoing strategy, new pilot programs for local emergency support centers launched in early 2026 across various municipalities [15]. Simultaneously, the ministry of economic affairs develops a parallel track aimed at enhancing corporate preparedness under the same campaign banner [16].

calculating the growth in household preparedness

The increase in households possessing emergency kits rose from 35% to 44% following the campaign rollout [17]. Using official data points, the relative percentage growth can be calculated as 25.714, resulting in a 25.7% rise in adoption rates [18]. While encouraging, officials stress that reaching near-universal compliance remains distant [19]. Continued monitoring through tools like flash surveys and repeated rasch analysis allows policymakers to adjust communication strategies dynamically based on citizen feedback and observed behaviors [20].

Bronnen

noodpakket Denk Vooruit